I wanted to 'brand' Ainslie Laundrette as 'Fresh as a Daisy' when I bought it in late 2011.
That included literature, a website, a facebook page, along with staff uniforms which all carry that logo and message.
The next tier of the marketing strategy was to implement a new display window, at the start of every month, for a month's duration. The display had to be quirky, fun and carry a message about the current month's offer, which might be doona cleaning, or ironing etc. Angela (Displays by Angela) delivers in spades!
Her creativity is powerful. The displays have included a Psy dancing Gungnam style, a huge piggy bank and a beautiful display for The Laundress products that we sell.
Angela's thoughtfulness at what I need, matches her reliability.
I have never been disappointed.